Wine, happiness, a culture of pleasure. An exploration that roams from a local wine drinking community to a whole world of passion, beauty, and pleasure that awaits us out there. You know, eat, drink, and be merry-type stuff. Let's dive into wine and pleasure, but not take ourselves too seriously. After all, as a friend of mine likes to point out to beer geeks and wine freaks, "we're just talking about 10 minutes of pleasure, that's all."
To connect with me elsewhere, I can be found on Twitter @RonMarks, on Cork'd to share what we're drinking, or for my more personal mindcasting stuff, check out www.ronmarks.tumblr.com, or you can simply ask me a question here
Cheers!
Here is the first of my interviews with local wine people, that is, people who are a part of and help shape the community of wine and please seekers local to Fort Collins and Boulder.
My intention in this series of interview is to not just show you particulars about the wine and pleasure seeking community in Northern Colorado, but to use our wine culture to illuminate different aspects of the what I think of as the pleasure culture more broadly defined.
For my first interview, recorded in early January, I sit down with Stephanie Davis of Kylix Wine. Stephanie is a wine educator, and in this video she explains what that is, and demonstrates - with the help of two bottles of sparkling wine - what it is that a wine educator can do. This was informative for me too, as I not only learned a few things about these sparkling wines, but I got a glimpse into the “work” of a wine educator. I think more than a few of my readers/viewers will have a new dream job after this!
If you want to learn more, please feel free to check out Kylix Wine here, and if you are local to us, be sure to look her up.
So, until the next time, let me raise my glass to you, and hope you are living la dolce vita.
Local Wine Culture Series: Synergist Part I
Continuing with my local wine community focus, talking with both the people who enjoy the wines and the people who bring us the enjoyable wines, I sit down here to talk with Tony Chadwick of Synergist. Tony is a wine consultant and wine marketer, and in this video he explains what that is and how it differs from a wine rep.
If you would like to contact Tony with any questions, he can be reached at tonywine@q.com and (720) 933-6556
Local Wine Culture: Synergist Part II, plus drinking
Here I continue the local wine community series with part two of my interview with Tony Chadwick of Synergist. In part one he talked about what a wine consultant does, and how it differs from a wine rep. In today’s video, WE DRINK!!!
Hey, it wouldn’t be a wine show without a little wine.
(Disclaimer: Tony left three of the opened bottles for me after the tasting was over. I did not protest.)
Loving Wine and Loving Your Customers, with Mat Dinsmore
For this week’s local wine culture interview, I met with Mat Dinsmore of Wilbur’s Total Beverage here in Fort Collins. In our conversation we talked of philosophy, conspicuous consumption, Champagne, and aspirations. In the video, Mat explains what’s going on with all those damned wine descriptors cluttering up the shelves in the wine section. What are they even good for? Mat explains this and more, from the perspective of the wine retailer. One of the many important hands wine passes through on its way to your kitchen table.
Mat to a customer: “Go to the shelf, close your eyes, and point.”
Mat to a staff person: “Go pick me out a bottle to try for 12 bucks.”
This encapsulates Mat’s philosophy on drinking wine and spirits. Drink what you like, but explore, don’t get caught in a rut - especially if you run the largest wine and liquor store in Fort Collins.
Mat runs Wilbur’s Total Beverage, a family-owned wine and liquor store in Fort Collins, Colorado. He grew up in the wine industry, his dad having spent his whole career in the industry in both wholesale and retail. Perhaps that’s why he always comes across to me as such a customer-service nut, without any pretensions or snobbery, who just wants people to try this stuff. It’s not that he lacks professional-level wine knowledge - he knows his red Rhones, that’s for sure! - but rather that he is super-tuned into the social aspects of drinking, and wants people to experience and explore.
“Wine and beer go back to the beginning of history. We’re lucky to live in this time of quality and depth and breadth in food, wine, and beer.” We’re lucky, he says, because we have such diversity of these products that add so much pleasure to life. We’re even luckier to be of our generation. “Since the 80s the wine industry has quadrupled. There are lower barriers to entry to other areas. Chile, Argentina, even Oregon and Washington” as compared with before. Which means variety. Hence, his desire that people explore. As he said, “Kendall-Jackson is Kendall-Jackson, OK, there are other Chards out there. New brands, price points, products, you’ve got to approach it with an open mind.” Therefore, his key aspiration for new wine drinkers is that they have an open mind when approaching the world of wine. You liked that Chardonnay? Great. Now go try one from France, and then one from Australia.
His other key aspiration for the person new to the wine owrld is that they “integrate it into their lifestyle, in moderation, responsibly. This can be enjoyed 365 days a year. These are about lifestyle, about celebration.” This is the social side of wine, that it is meant to be lifestyle, enjoyed with others, and therefore social. “It’s 80% of the experience. I’ve had customers say to me, ‘Why did that wine we had in Italy taste so great, but tastes like shit here?’ Well, you were on vacation, with no worries, enjoying the Italian landscapes and scenery, and now you’re here. Ambiance matters. The people you are with matter.”
As a wine retailer, and since he is so totally consumer-focused in his conversation (perhaps a common trait among those who choose the wine industry), I asked him what he wants for a new customer walking through his doors. It was like he’d been waiting his whole career for someone to just ask him that question, he leaned forward so far and got such an earnest look in his face. “As a retailer, I want the staff to take care of them.” He went on to elaborate about the challenge inherent in this desire, when it comes to hiring staff. More knowledge doesn’t always mean taking care of the customer best.
“There are different levels of knowledge. I hate to say this, but sometimes you have staff who are very knowledgeable about different regions, and you have a customer who only wants a basic Chardonnay, and it can intimidate them. And it’s hard becasue we have turnover, and there’s a lifetime of knowledge involved. So you try and get new employees up on the basics, but you want to have someone who can take care of the knowledgeable consumer.”
What about the relationship between price and status versus price and quality?
“On the personal side, I’m as guilty as anybody for special events. It’s the novelty. As a retailer I’m torn. There are times you should celebrate. As the saying goes, ‘may all your pains be Champagne.’ Treat yourself. But if you only drink Dom, you’re missing out on all those other things.”
This of course led to a lengthy, largely unrecorded digression about sparkling wines (unrecorded because I become much more of a participant here rather than an interviewer). Just to let you know, there was a joyful consensus: “People don’t realize, it can go with anything. A really rich, creamy, Chardonnay-based sparkling wine can stand up even to a steak.”
There you have it. Philosophy, love of this magical substance, and love of the consumer he serves. Just an inside glimpse into the world of wine, to show that the romance of it doesn’t just infect those of us who drink it, but also moves those whose hands it passes through on the path from vineyard to kitchen table.

For this week’s look into a local wine community (namely, my own here in northern Colorado) I interviewed a local winemaker from Boulder. Blake Eliasson left engineering to pursue winemaking a few years ago, and I was impressed by the wines of his that I first tasted last year. So I emailed him a few questions. His answers were lengthy and thoughtful, and I believe they provide insight into both local community and wine philosophy. I am going to let Blake speak for himself, so rather than trying to fit this into paragraph/narrative form I’m just going to share his answers here in interview for. For the sake of making this manageable to my average reader, since this is a very lengthy interview, I’m splitting the questions and answers up according to two themes: local wine, and personal philosophy/issues of the craft. With that, I present to you Blake of Settembre Cellars.
First off: Why Settembre?
The first part of this answer is that I’m an Italian wine fanatic. It was the 1997 Chianti Classico’s that truly turned me from an occasional wine drinker to a wine lover. Secondly, Tracy and I were married in September. The meld of the two, during construction of our personal cellar, resulted in the name Settembre Cellars (September in Italian).
What is the state of grape growing in Colorado?
Overall we’re a very young industry. We don’t have the benefit of generations of winegrowers who have identified the most suitable cultivars and vineyard sites. Many of the vineyards are very new. However, our arid high altitude continental climate with warm days and cool nights provides outstanding growing conditions. An ever growing number of winegrowers are increasing their viticulture knowledge and striving to produce premium winemaking fruit (as opposed to simply a cash crop) which requires understanding not only which cultivar to plant, where to plant it, but also mastering the details of growing it in such a manner that high quality grapes result.
What varietals do you think have the potential to stand out in Colorado?
This is a topic of great discussion in the industry. A fair number of folks are proponents of Cabernet Franc. That variety hasn’t captivated my attention and I have yet to find a 100% Cab Franc from any region that particularly suits my taste. As far as varieties that I think do extremely well in Colorado we have a lot of Merlot planted, and it really does appear to have the potential to produce some unique wines here. Syrah and Cabernet Sauvignon are the reds I produce which really do well and I’m happy with the wine style. I’m curious to see what Tempranillo, Malbec, and Dolcetto do in the coming years; there isn’t a lot planted but they thrive in climates which possess some similarities. For whites: Riesling and Chardonnay. Riesling has a reputation in the states as being a sweet wine, but it’s one of the few wines that stretches the entire range: bone-dry to syrupy sweet. There are challenges associated with growing Riesling for a dry styled wine, but the potential for that wine style in Colorado is huge. Chardonnay also does very well in Colorado, however, one needs a to reconsider style for it to be a Colorado standout by tending towards a crisp dry white (as opposed to a cream/oak/butter style for which California excels). The biggest issue, to drive these wines to stand-out is to focus on growing a premium fruit through, in part, careful management of irrigation and canopy.
Why do you only make wine with Colorado grapes? Do you ever make wine with grapes from other wine regions?
We use 100% Colorado grapes. With the exception of our tiny “80304” production from our Boulder vines, most of our fruit comes from the Palisade area. I believe Colorado has conditions conducive to produce fantastic wine grapes. When the option exists local food is often fresher and as a result substantially tastier and healthier than that from distant corporate farms. Just as I prefer to buy arugula from my local farm because it tastes better, this mentality extends to the production of premium wine. Similarly, I don’t believe premium winemaking begins by placing freshly harvested grapes in a cooled rail-car for several days while it makes its way to the winery.
What is the local wine culture in Boulder like?
In terms of ‘local wine’: local food is huge – most new restaurants like to tout their use of local ingredients whenever possible. Awareness of local wine is growing and a natural follow on. Colorado wines are beginning to show up more frequently on Boulder restaurants wine lists. There are several wineries in Boulder which are producing very nice wines and give the opportunity for learning and tasting local wines.
Considering local ‘wine culture’ it is relatively easy to find unique world-class wines from local shops and restaurants. Quite frequently there are ‘meet the winemaker’, or, focused flights at local restaurants. The Blending Cellar, a wine bar on Pearl Street, regularly has Wine 101 events and other opportunities to learn about specific producers, regions, or varietals.
You make wine from local grapes and sell it locally, on bicycles. Do you see yourself as being part of the Slow Foods movement? Do you think more people should learn to drink locally made wines wherever they are for environmental reasons?
First and foremost: I believe Colorado has potential to produce premium wines. Within that realm, I use 100% Colorado grapes and I am experimenting with growing winegrapes right here in Boulder (our “80304” wine). I’m also concerned about my environmental impact, this coupled with my love of bicycling (often doing my own wine shopping using my bicycle trailer) this delivery option seemed natural. Grape pomace is also a fantastic source of nitrogen, and as such we have several local farms who love receiving our grape skins for compost. Although I’ve never personally considered, or thought of, the winery as an influential member of the Slow Food movement - this philosophy is in many ways inline with our wineries actions. We’ve been a member of Slow Food ever since learning about the organization when talking to a winemaker of Dolcetto di Dogliani. After that conversation, Tracy & I began noticing the little snail logo throughout Piemonte and joined the organization as soon as we returned home to Boulder.
I recently attended a winemakers round-table in Boulder (we have over 20 wineries on the front range!) and blindly tasted our wines intermixed with ones that are highly regarded from other regions. There are some fantastic wines being produced in Colorado in a variety of different styles. That being said, I would certainly encourage folks to support their local farms and business and drink locally produced wine made from Colorado grapes. There is a synergy that can exist between local food & wine and it can certainly be more environmentally friendly as well. If you haven’t tried Colorado wines in some time, I urge you to give some a try, you will likely find some that do not suit your palate (this is true for any wine region), but I would be surprised if you don’t find several that do. If you’ve tried several, feel free to ask me, if my style doesn’t fit your taste, I’d be happy to point you to one that may. Drinking locally is also interesting, whenever I travel I always seek out wines that are grown/produced locally. But this isn’t to say one should restrict oneself to a single wine, winery, region, or style. I still drink my fair share of Italian Wines and Oregon Pinot noir, but local wines make up a substantial percentage of my personal cellar.
[This question refers to conversations we’ve had previously with a fellow wine lover on the future of Colorado wine.] What do you think of how Sandy compares Colorado to Austria, grounding his belief that Gruner would do well here? Do you think the fact that Lemberger (another Austrian grape) does well here supports his theory?
Grüner Veltliner, from my limited understanding, has a cold hardiness similar to Chardonnay (which excels in a crisp white style), but requires a longer growing season and is more sensitive to spring frosts. The spring frost, is one of the major reasons Vinifera are expected to be less reliably grown near Boulder. There are some experimental plantings of Grüner Veltliner on the Western Slope, but I haven’t inquired on that cultivar’s performance.
What are your favorite restaurants for wine in Boulder? Which wine shops to you visit when buying wine for yourself?
This is an interesting question. I usually don’t decide where to eat based on a restaurants wine list – though I certainly do choose not to eat some places (or at least do take-out) because of a wine list or wine which is poorly stored. A few Boulder Restaurants I do enjoy include: Bacaro, Laudisio, Leaf, Radda, The Black Cat, The Kitchen, The Med, and Trattoria on Pearl.
And, as winemaker’s often say: “It takes a lot of good beer to make great wine” and as such the Mountain Sun Pub serves as my home away from home.
To purchase wine in Boulder, more often than not I shop at Liquor Mart, they have an extensive Italian selection. I’d also recommend The Wine Merchant which has a nice selection and integration of Colorado Wines.
What’s so great about Boulder?
My wife Tracy was born here.
For me personally the attributes of Boulder that I like best include it’s a very bicycle friendly: I can bike from my home downtown or nearly anywhere in town via the bicycle paths or bike lanes with ease and often in less time than it would have taken me by car – I can even hit a mountain bike trail in the foothills without getting in a car. There are a number of fantastic restaurants in Boulder, of which most are vegetarian friendly. The live music scene is vibrant. It’s an educated and environmentally conscience city and I love the open space surrounding.

Can you give me an exact, unambiguous, uncontroversial definition for terroir? Just kidding. Not really.
Let’s just say I believe.
As a winemaker, what is your philosophy? Do you have one? Does every winemaker need one?
A quote, or perhaps passionate shout, that followed the shattering of chalk across the blackboard after my high school Latin teacher affixed a forgot macron: “attention to detail!”. My winemaking philosophy is attention to detail through carefully monitoring of the winemaking process using my science and engineering background to understand the progression of a wine and enable minimal intervention and timing of otherwise very traditional winemaking techniques. My wines are truly hand-crafted: manual punch downs during fermentation, traditional aging in French Oak barrels, and whenever possible leaving the wines unfined and unfiltered to preserve the delicate aromatics, and then finally hand sealed with a top grade cork closure. I’m forever trying to pay attention to every caveat of the process in order to help the grapes produce something exquisite.
Which do you like better, sangiovese or barbera, and why?
My experience with Barbera is predominantly in two styles: it’s the everyday wine in the Piemonte region of Italia, and while there we often had it for lunches. Most of the wines paired fantastic with the local cuisine, but were not overly complex. Since that trip a majority of the Barbera’s I’ve purchased here in the states tend towards that heavily oaked fruit forward style; which doesn’t suit my palate. As mentioned Chianti Classico is one of the earlier wines that captured my attention. The premium ones can have great acidity to pair well with food and often an ‘earthy’ layer of complexity that I just love. One of my favorite wines is 100% Sangiovese. Its interesting that, like Pinot noir (another varietal that I love), Sangiovese has only the 5 basic anthocyanins in the skin, rather than the full 20 that can exist (a full set can result in a darker colored wine). Sangiovese can produce a beautiful light-colored wine, even with full red-wine processing. It is a fun wine with complexity that often surprises, and would be fun to serve in a black glass for those who think a wine needs to be inky black to be complex.
How long did it take you to learn winemaking at UC Davis, and what’s the story behind your decision to pursue this passion as your vocation rather than avocationally?
The distance program from UC Davis is 5 quarters/courses. The UC Davis distance program is fantastic, particularly for someone who already has some background in chemistry and science. I feel perhaps more than ‘learn winemaking’ from UC Davis I had my understanding of winemaking polished. Having a Ph.D. in electrical engineering (at the basic quantum physics level) I read all levels of enology work, including the research papers, without intimidation. I also read a lot of texts on wine appreciation and began forming my preferences and philosophy with regard to winemaking approaches early. Whenever traveling I always made the attempt to stop at the local wineries and learn whatever I could. I feel what UC Davis did was provide a structure to my learning and help solidify my understanding and more formally unite all the pieces of scientific understanding and winemaking philosophy. Whenever possible my research reports for UC Davis focused on understanding the scientific justification, benefits or risks, associated with my traditional winemaking approaches. I suspect my winemaking style, would be very different if I were to have fully learned winemaking from UC Davis, as opposed to being deeply passionate about creating exquisite, age-worthy, old-world styled wines in a traditional manner and then evaluating and fine-tuning my approach while studying at UC Davis.
I began my winemaking, as many folks who didn’t grow up in a wine family, first by appreciation of wine in a glass, then a drive to understand more often due to some transcendental wine experience, and eventually the desire to try producing a wine of my own. I have a mentality, if it’s worth doing it’s worth doing right, and as such started by purchasing a 100L variable capacity stainless tank and enough ‘kits’ with Sangiovese juice from Italy to fill it. I made several ‘kit’ wines before deciding starting with a purple juice was too late in the process to produce a wine with the level of complexity and control of style that I desired. With the help of a fellow winemaker I purchased a quarter ton of Colorado Syrah and absolutely loved the whole process (and folks loved the wine being produced!). I wanted to produce more varieties and based on the amount of heat generated during fermentation and the aspect ratio of the stainless tanks I ferment in wanted to work with larger quantities of grapes. The tons of grapes I desired pushed us well beyond the ‘hobby’ level: it was time to make a business plan and turn the winery commercial. From that moment, perhaps due to lack of a spare moment ever since, I’ve never looked back.
What does the work schedule of a winemaker look like? What kind of a lifestyle is it?
Winemaking has an intimate connection with the seasons: we get one shot a year (maybe two if we swap hemispheres). During the fall once the harvest is called, the schedule is dictated by the grapes. Long hours and for my winemaking style lots of manual work. We do a very careful hand-sort of our fruit, quite literally every bunch is inspected before it heads into the winery (thanks to the help of our amazing Crush Crew Volunteers). Once fermentation begins I punch down several times a day/night, the timing of which is again dictated by the grapes and wine style desired. It’s really not until the wine is in barrel that the pace of life in the winery becomes more moderate and then its time to begin filing the plethora of paperwork surrounding wine production and getting previous vintages ready to bottle. For a winery our size, it’s a lot busier than one might imagine, our fall trips to Italy for the porcini mushroom season are now out of the question and honestly any trip is dictated by the wines schedule. In between vintages, I spend a lot of time analyzing data from previous vintages, evaluating how wines evolved and how they can be improved, and reading/learning as much as I can. The potential of a grape is fascinating, the science, tradition, and art understood vast, and yet the variables responsible for the finished glass of wine staggeringly beyond our present understanding. The people in the wine industry generally make one feel truly blessed to have the opportunity to be a part of. Here in Colorado it’s a small but growing industry and most winemakers and winegrowers are open, friendly, helpful, and happy to be a part of a craft we all love.
Could someone without great passion make a great wine, if they had all the technical skills down?
This begs the question, what is a great wine. Is my opinion of a great wine the same as yours? Furthermore, one’s opinion of a great evolves with experience. That being said, winemaking has a lot of science behind it. One could be very good at making wine, and potentially part of making a great (or at least quite quaffable wine) with technical skills alone. However, wine is as much art as it is science. There are so many variables that even with my best efforts to tell a fellow winemaker exactly how I make my wine, and they tried to replicate, the finished wines would probably be different. Not that one would be better or worse, simply they would be different. From here, a passionate winemaker is going to be driven to understand these differences and strive for something greater (at least to their palates understanding of great). A passionate winemaker is most likely also a winelover and therefore looking for and driven by subtleties of wine. For a small boutique winery that is focused on making truly exquisite wine, I doubt without passion, one could succeed by technical skill alone much less endure.
A few weeks ago I sat down with Phil Pringle, the owner of a local wine shop, to get his perspective on wine, pleasure, and the Good Life. I figure this is worth doing as part of my learning journey, since someone who has dedicated his live and career to this magical substance may have some knowledge to share, and perhaps, if I’m (we’re) lucky, wisdom too. (If you are local, you can check out his shop on Drake or find them online at www.pringleswine.com)
This is roughly how the interview went. Those in Fort Collins reading this who know Phil will know that he can talk for hours about wine. In the interest of space, this interview has been edited to contain nuggets of a perspective on the enjoyment of wine, and how wine adds to the enjoyment of life. So with that, please, enjoy!
Phil, let’s start off philosophically. How would you define the Good Life?
It’s a combination of a great environment and knowing how to maximize your use of time with everyday activities like eating, drinking and sleeping. Since we spend half our lives doing these things, we should be accomplished at them. Eating well, cooking, drinking well, if you have the palate, and sleeping well - always buy a nice mattress. And for me, Fort Collins is just a good environment all around.
Those of us in the wine community are blessed with senses of smell and taste, which allow us enjoyment. Some eat to live, others live to eat. Some drink for the affects, others for the sensation.
And it’s not about how much money you have. I know plenty of people with money whose pursuit of the Good Life is hollow.
Oh, also, who you are around. That’s a key part of environment I forgot to mention. Most people in any big environment surround themselves with people who are stimulating, of like interests and kind of spirit.
What is the role of community?
For myself, wines excel when, number one, shared with food, and number two, shared with people. This way you can appreciate someone else’s take on the wine or olfactory appreciation. It gives you a forum of appreciation of the smells and flavors of food and wine as they marry.
In my inner circle of wine aficionados/friends, we enjoy each other’s company immensely; we enjoy the sense of community and teamwork that the pursuit of wine so reliably brings to us.
Teamwork, you know, the exchange of sensory evaluation on the overall interpretation of a wine’s style. For example, I’ll indulge in a mineral aspect, where a friend will be more concerned with the aromatics related to fruit. In a friendly way we can agree to disagree.
It’s the subjective interpretation of art, olfactory art. The more experience you have, the better, but it doesn’t mean you have more fun. The discoveries I had as a young man, though simpler than the discoveries I have now, were fun. That’s why I like drinking with younger people. When I see someone articulate something for the first time, it’s so… cool! Plus, they have a younger nose! They can teach me! [At this point in the interview Phil is leaning so far forward and speaking with so much emphasis I worry he’ll fall out of his chair. He maintains his balance in the end…]
Even in winemaking, the winemaker has a whole panel. It’s a community that makes it , just as with its enjoyment. It’s a collaboration, a wine community.
In Fort Collin, our wine community is about constant discovery. It’s great for me. I started drinking wine at age 13. That’s 44 years of pleasure! I learn every week! The good news is that there’s no end in sight to the knowledge and fun.
What’s your aspiration for the new customer walking through your door looking to try some wine, to get into wine, for the first time?
If they can enjoy wine to the extent that it makes them very very happy and fulfilled, that’s what makes me happy. I don’t care what they prefer, if they’ve found something they will enjoy again and again and again and train their senses. That’s what I love. You see the door cracked. I get a thrill when I see the door swing wide open in terms of open-mindedness.
The list of things they like should dwarf the list of things they don’t like, that’s how I can tell they’ll become tasters. The second thing is if they cook. They will gravitate to wine. Because they smell. And the people who drink but don’t cook eventually gravitate to wine. Your sense of smell and taste become a great focal point of your day-to-day existence.
Wine is like food. Less can be more. You can’t take salt out of a sauce, can’t take wood out of wine. As I get older, pure wines with minimum manipulations are my preferences. Great examples are Old World wines. Germany, France, Italy. The Rhones are the purest, and the Chiantis that are Sangiovese. Oh, and Cote Rotie for Syrah, the earth really shines through. And, of course, don’t forget …
Well, Phil went on from there for QUITE a while, but I think you get the point. Now get out there and live the Good Life!